"A brand is not a name or a logo or a fancy philosophy that no one understands. A brand is a promise that casts a shadow"
A great brand presentation
http://www.markramseymedia.com/2007/05/a-great-branding-presentation
Back to Step 1
http://www.markramseymedia.com/2007/05/a-great-branding-presentation
Back to Step 1