The importance of Logo and an Identity

A logo must be appropriate for the business it identifies. A proper logo will fit the target audience, be memorable, scalable and be describable. And most importantly, an effective logo will clearly distinguish a company from its competition.

To create a strong logo it's important to know who the company is, what they do, what products they make, who their clientele is, and what their ideals are. It is also important to look at the competitors, and why they chose the logo they did. Specific features of a business can play a major role in the design. This might relate to the company’s environmental friendliness, sustainability and uniqueness.

All of the above points are used to create the logo. When it is finished, the logo and the creative process in designing it are used to create the company’s other communication products such as stationery, business cards, envelopes and the company website

http://www.unieq.nl/process/

Featured Artist: Gaby De Abreu

Famous for his "Bicyce Kick" Logo for the South African Fifa world cup. He has been in the graphic design industry for 16 years marking this as his biggest achievement to date. He has worked on many famous brands such as Coca-Cola, VW, SA Rugby, Absa and South African Breweries.

"In 2009, he helped found Switch — a leading design consultancy with offices in Johannesburg, Cape Town, Kenya, Nigeria, Dubai and London. He is currently its Executive Creative Director. Gaby is also vice-chairman of Think, the South African Graphic Design Council, and member of the University of Johannesburg’s advisory board.

Imaginative, genuine and engaging, Gaby believes that authenticity is at the heart of great design. His work can be found in international awards annuals, including the Loeries, the New York Clios and the London Advertising Awards."

- www.designingsouthafrica.com

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National Cleavage Day

Why we celebrate it? For Breast Cancer so show your support today, Those ladies would love to be in your position but they didn't have the choice.

Featured Artist: Trevor Paul

Trevor Paul is a South African Designer

This is a logo he designed for Origin Nightclub, Durban

Durban Wasted Youth Poster 

 This is a design for an event for Origin Nightclub, based on the Berlin nightclub, Bringing international DJ's over


Trevor Paul also designed the logo for the Beanbag Cafe Lounge, the Canadian snowboard brand 'Endeavor' Website and the 'OH SO PLUSH' logo as well as the Standard Bank icons and Magazine illustrations for Sports Illustrated